People have to be aware that it is not easy to develop a great mobile app by just uploading it from an app store. Therefore, it cannot be concluded that an app with rich feature is enough or satisfactory. And so, in order to have a large number of downloads, your app should be on the top charts which should come first by letting users know more about your app. And so, an introduction to new mobile application is needed for these users to give the attention to your app and give your app the deserved attention. In this matter is where these business owners and developers usually would get stuck and to the point of failing too.
Be aware that there are several mobile apps that are left unheard and unused in the app stores. Further, even if the app is downloaded or discovered, it is claimed that 77% of the users do not use the app again after experiencing it. Therefore, if users will not be engaged in your mobile app, there is a big chance that the time they spend is consequently low like a minute only.
Note that app owners with low promotion budget will never win, since there is no 100% guarantee for a mobile app business to be successful. But, considering that you optimize your market strategy, the chances of success will go higher.
Therefore, there are some tips to follow when you introduce your mobile app in the market.
The first to consider is investing in market research, by looking into the key players where your mobile app will operate since this will give information to your users on what they are looking for in an app. There are several analyses that one can do that will be useful in promoting the app and make the users know about it, and these are how the app is named, if it is easy to remember, what keywords are use in its ranking and so on. What you can start to do is to make list of key features that will make you realize where your app would stand versus the competition in the industry. By doing this, you will be able to see what your competitors are using and if they have special features that you missed.
Some marketers would overlook the impact of the reviews of their customers, and so it is advisable that you take note of their good and bad comments since these will help you in knowing what your customers would want in a mobile application.